AdWhiz
Audit + MCP API

Automated Negative Keyword Management

Irrelevant search terms are the most common source of Google Ads waste. AdWhiz AI continuously scans your search term report, identifies queries that will never convert, and helps you add them as negatives at the exact right level to protect your budget.

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What Automated Negative Keyword Management Includes

Search term report analysis

AdWhiz pulls your full search term report and segments every query by conversion rate, spend, and semantic relevance to your target audience.

Three-level negative keyword placement

Recommendations specify whether a negative should be added at the ad group level (narrow exclusion), campaign level (broader exclusion), or account level (permanent exclusion) to avoid over-blocking.

Shared negative keyword list management

Create and manage shared negative keyword lists via the Google Ads API and attach them to multiple campaigns simultaneously — far faster than managing negatives campaign by campaign.

Brand term protection

Automatically flag cases where non-brand campaigns are triggering on your own brand keywords, wasting budget competing with your own brand campaign.

Competitor term analysis

Identify competitor brand searches appearing in your search terms and help you decide whether to add them as negatives or create dedicated competitor campaigns.

Zero-conversion query reporting

Surface every search term that has received 10+ clicks with zero conversions in the last 90 days — the highest-confidence candidates for negative keyword addition.

How It Works

  1. AdWhiz scans your search term report

    We pull search term data for the past 90 days and classify every query using NLP — relevant, marginally relevant, irrelevant, or competitor — based on your account context.

  2. Review flagged queries

    Browse the ranked list of irrelevant queries with spend data. Mark each one as a negative to add, a query to investigate further, or a false positive to dismiss.

  3. Apply negatives via MCP or manually

    Use the MCP API to add approved negatives directly to your account from your AI tool, or export the list as a CSV to import manually. Shared list creation and campaign attachment are also supported via MCP.

Frequently Asked Questions

AdWhiz combines NLP semantic similarity scoring, conversion rate thresholds, and spend-weighted analysis. A query is flagged as irrelevant if it is semantically distant from your keywords, has significant spend, and has a conversion rate well below your account average.

AdWhiz is conservative by default — it flags high-confidence irrelevant queries and groups borderline cases separately for manual review. You always approve every negative before it is added, so you maintain full control over the exclusion scope.

Yes. Via shared negative keyword lists and the Google Ads API, AdWhiz can create a shared list and attach it to all selected campaigns in a single operation, saving significant manual effort in large accounts.

Monthly is a good baseline. New queries appear in your search term report constantly as search behavior evolves. Accounts with broad match keywords or large Shopping campaigns benefit from bi-weekly scans.

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