Campaign-level ROAS and CPA mapping
See the true CPA and ROAS for every campaign in one view, including impression share lost to budget so you can see exactly which campaigns are being starved.
Audit + MCP API
AI Budget Optimization for Google Ads
Most Google Ads accounts have the right total budget but the wrong allocation. AdWhiz AI maps every dollar of spend to its actual return, then surfaces the specific reallocation changes that will improve your overall ROAS without spending a penny more.
Get StartedWhat AI Budget Optimization for Google Ads Includes
Budget utilization analysis
Identify campaigns that are consistently hitting their daily budget cap (and losing impression share) versus campaigns that are under-spending but have room to grow.
Impression share lost to budget
Quantify how many clicks and conversions you are losing because profitable campaigns are budget-limited, and estimate the revenue impact of increasing those budgets.
Shared budget efficiency
Analyze how shared budgets are allocated across campaigns and identify cases where a shared budget is favoring low-performing campaigns at the expense of high-performers.
Seasonal budget recommendations
Compare your historical budget distribution against seasonal search demand patterns and identify months where you are systematically over- or under-investing.
Reallocation simulation
Simulate the projected impact of specific budget reallocations before applying them, so you can see the expected change in conversions and ROAS before committing.
How It Works
AdWhiz maps your spend to outcomes
We pull campaign-level performance data including spend, conversions, conversion value, impression share lost to budget, and ROAS across your full date range.
AI identifies reallocation opportunities
The AI identifies campaigns that are budget-limited with strong efficiency metrics and campaigns that are over-funded relative to their performance, then calculates the optimal reallocation.
Review and apply changes
Receive a ranked list of budget adjustments with projected impact. Apply changes directly via the MCP API from your AI tool, or use the recommendations to update budgets manually.
常见问题
There is no minimum spend requirement. However, accounts with very low spend (under $500/month) may not have enough statistical data for reliable optimization recommendations. Results are more actionable with 30+ days of conversion data.
Via the MCP API, your AI tool can execute budget changes — but only after you explicitly confirm each change. AdWhiz never autonomously adjusts budgets without a human approval step.
AdWhiz surfaces data for both metrics. You can set your optimization goal to CPA (minimize cost per conversion) or ROAS (maximize conversion value per dollar spent) and recommendations will be weighted accordingly.
The general audit covers every aspect of account health. Budget optimization is a focused analysis specifically on spend allocation across campaigns, impression share lost to budget, and reallocation opportunities. It is available as part of the full audit report or as a standalone analysis via MCP.
Start Optimizing Your Google Ads
Get an AI audit or connect the MCP API to manage your account directly from your AI coding tool.
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