A manual Google Ads audit from a consultant takes 10-20 hours and costs $500-2,000. AdWhiz AI audits your entire account in under 60 seconds for $99 — with a prioritized recommendation list ranked by dollar impact.
Try AdWhiz Free| Feature | AdWhiz | Manual Audit |
|---|---|---|
| Time to complete | Under 60 seconds | 10-20 hours |
| Cost | $99 one-time | $500–$2,000+ |
| Full account coverage | Every campaign, keyword, ad, asset | Depends on hours scoped |
| Search term report analysis | Last 90 days, all queries | Sample reviewed |
| Conversion tracking validation | Varies | |
| Prioritized by dollar impact | Varies by consultant | |
| Downloadable PDF report | ||
| Industry benchmark comparison | Varies | |
| Human strategic interpretation | ||
| On-demand, anytime | ||
| Consistent methodology | Always the same AI model | Varies by consultant |
| Follow-up Q&A included | Typically yes |
| Plan | AdWhiz | Manual Audit |
|---|---|---|
| Basic audit | $99 one-time | $500–$800 |
| Full account audit | $99 one-time | $1,000–$2,000 |
| Quarterly audits | $396/year ($99 x 4) | $2,000–$8,000/year |
| MCP ongoing management | $79–$799/month | $1,500–$5,000/month retainer |
A manual audit requires a consultant to export reports, cross-reference data, and write recommendations — a process that takes days. AdWhiz AI queries the Google Ads API directly and returns a ranked recommendation list in under a minute.
Manual audits are priced for infrequent, high-stakes reviews. At $99, an AdWhiz audit is accessible enough to run monthly — catching issues before they compound — rather than quarterly or annually.
A human auditor reviews a sample of your account given time constraints. AdWhiz analyzes every active campaign, ad group, keyword, ad, and asset — 100% coverage every time, with the same methodology applied consistently.
A consultant adds value when you need strategic business judgment — account restructuring decisions, new market entry, or interpreting performance data in the context of your specific sales cycle. AdWhiz is better for regular account health checks and tactical optimization.
For accounts where the primary value of the agency is Google Ads management (not creative, strategy, or landing pages), AdWhiz via the MCP API can handle most of the account management work. For accounts needing holistic digital strategy, an agency relationship may still be valuable.
For structural issues (negative keywords, Quality Score problems, match type waste, conversion tracking gaps), AI analysis is highly accurate and more thorough than a human review because it covers 100% of account data. For nuanced strategic recommendations requiring business context, a human consultant still adds value.
Yes. The AdWhiz audit report is a professionally formatted PDF that can be downloaded and shared with anyone. It is structured to be readable by non-technical stakeholders as well as Google Ads practitioners.
Connect your Google Ads account and get up to 5 free mini-audits. See why teams are switching from Manual Audit to AdWhiz.
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