AdWhiz
OpenClaw

Google Ads MCP for OpenClaw

AdWhiz integrates with OpenClaw via MCP, giving your autonomous agents direct access to your Google Ads account. Audit campaigns, manage keywords, adjust budgets, and analyze performance β€” all through natural language.

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How to Set Up AdWhiz in OpenClaw

  1. Create your AdWhiz account and get your API key

    Sign up at adwhiz.ai and navigate to Settings > API Keys. Generate a new API key for your OpenClaw workspace. Keep this key secure β€” you will need it for the MCP server configuration.

  2. Install the AdWhiz skill from ClawHub

    The fastest way to get started is to install the AdWhiz skill via ClawHub. This auto-configures the MCP server and prompts you for your API key. Alternatively, you can copy the SKILL.md manually into your skills directory.

    # Install via ClawHub (recommended):
    clawhub install adwhiz
    
    # Or manually copy the skill:
    # Place SKILL.md in your OpenClaw skills directory
  3. Or configure the MCP server manually in openclaw.json

    If you prefer manual configuration, add the AdWhiz MCP server to your openclaw.json file. AdWhiz is a hosted server, so the entry uses the HTTP transport and points at https://mcp.adwhiz.ai/mcp β€” there is no local process to spawn.

    // HTTP transport β€” AdWhiz is a hosted server
    {
      "mcpServers": {
        "adwhiz": {
          "type": "http",
          "url": "https://mcp.adwhiz.ai/mcp",
          "headers": {
            "Authorization": "Bearer your-api-key-here"
          }
        }
      }
    }
  4. Start managing Google Ads from OpenClaw

    Once configured, OpenClaw agents can autonomously discover and use all 100+ AdWhiz tools. The agent will prompt you to authorize your Google Ads account via OAuth on first use.

    # Example prompts for OpenClaw agents:
    # "Audit my Google Ads account and show the top 5 waste areas"
    # "Pause all campaigns with CPA above $150"
    # "Add these negative keywords to my Search campaigns: [list]"
    # "Create a new Search campaign targeting lawyers in New York with $100/day budget"

AdWhiz works with any MCP-compatible AI coding tool.

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What You Can Do with AdWhiz in OpenClaw

  • Full Google Ads account audit via autonomous agents
  • Skill-based auto-discovery β€” agents find and configure AdWhiz automatically
  • Hosted HTTP transport β€” nothing to install or keep updated
  • Campaign creation and management via natural language
  • Keyword and negative keyword management
  • Budget and bidding strategy configuration
  • Conversion action setup and tracking validation
  • Sitelink and ad asset management
  • Search term report analysis and negative keyword discovery
  • Dry-run mode β€” preview API calls before executing
  • Mutation audit log β€” every change is recorded
  • Support for Google Ads API v23

AdWhiz + OpenClaw: Common Questions

The ClawHub skill install (clawhub install adwhiz) auto-configures the MCP server, prompts you for your API key, and provides agent instructions for using the 100+ tools. Manual configuration gives you full control over the server URL and authentication settings in openclaw.json. Both approaches result in the same set of tools being available.

Your OpenClaw agent prompts you to approve each tool call before it runs, so writes don't happen silently. As an extra safety net, new campaigns and ads are always created in PAUSED status, every mutation is logged to a full audit trail, and any change can be undone. If you want an enforced review-and-approve queue, run AdWhiz through the dashboard, where proposed changes are held for your approval before they go live.

HTTP β€” it is the only transport AdWhiz supports. AdWhiz is hosted at mcp.adwhiz.ai, so there is no local package to run over stdio. You can authenticate either by signing in with Google (OAuth) or with an API key in the Authorization header; both give you the same 100+ tools.

No. AdWhiz runs on our servers and OpenClaw connects to it over HTTP, so no Node.js runtime, npm package, or local install is needed β€” with the ClawHub skill or with manual configuration.

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