AdWhiz
Audit + MCP API

AI Ad Copy Analysis & Optimization

Weak ad copy drags down your Quality Score, raises your CPCs, and costs you clicks. AdWhiz AI reviews every Responsive Search Ad in your account, identifies the specific headlines and descriptions pulling your Ad Strength down, and recommends targeted copy improvements.

Get Started

What AI Ad Copy Analysis & Optimization Includes

Ad Strength analysis across all RSAs

See the Ad Strength rating for every active RSA — Poor, Average, Good, Excellent — and understand exactly which component (headline variety, description length, keyword inclusion) is limiting the score.

Duplicate asset detection

Identify RSAs with duplicate or near-duplicate headlines and descriptions that reduce Google's ability to create unique combinations, limiting the ad's ability to serve optimized versions.

Keyword inclusion check

Verify that each ad's top keywords appear in at least one headline and one description, which is a primary driver of both Ad Strength and Quality Score ad relevance component.

Call-to-action analysis

Check that every RSA includes at least one strong, action-oriented CTA headline and flag ads that rely on generic or weak CTAs that reduce expected CTR.

USP coverage review

Analyze whether your ads communicate price, offer, guarantee, or differentiator-level messaging, and identify ad groups where value proposition coverage is weak.

Path field optimization

Review display URL path fields across all ads and flag cases where paths are missing, generic, or not aligned with the ad group's primary keyword theme.

How It Works

  1. AdWhiz pulls all active RSAs

    We retrieve every active Responsive Search Ad in your account including all pinned and unpinned assets, Ad Strength ratings, and impression data broken down by asset.

  2. AI analyzes copy effectiveness

    Each ad is scored against headline variety, keyword inclusion, CTA clarity, USP coverage, and path field optimization. Assets with low per-asset performance ratings are specifically flagged.

  3. Get specific copy recommendations

    Receive concrete headline and description suggestions for each underperforming ad, not generic advice. Recommendations include the specific asset to replace and a suggested replacement.

Frequently Asked Questions

AdWhiz surfaces specific gaps and provides targeted recommendations — for example, 'Add a headline that includes your primary keyword' or 'Replace this duplicate headline'. Via the MCP API, your AI tool can also draft and create new RSA assets using plain English instructions.

Ad Strength is Google's rating of how well your RSA assets cover different messaging combinations. Higher Ad Strength correlates with more auction eligibility, better Quality Score ad relevance, and lower CPCs over time.

Via the MCP API, your AI tool can create new RSAs or update existing ones after you review and confirm the proposed changes. Ads are never modified without your explicit approval.

The current ad copy analysis focuses on Responsive Search Ads. Responsive Display Ad asset analysis (image, headline, description, logo) is on the roadmap for a future release.

Start Optimizing Your Google Ads

Get an AI audit or connect the MCP API to manage your account directly from your AI coding tool.

or join the mailing list