AdWhiz
Audit + MCP API

AI Keyword Optimization for Google Ads

Keyword inefficiency is the single largest source of wasted Google Ads spend. AdWhiz AI analyzes every keyword in your account — Quality Score, match type, search term coverage, and CPA — and surfaces the exact changes needed to improve performance.

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What AI Keyword Optimization for Google Ads Includes

Quality Score breakdown

See expected click-through rate, ad relevance, and landing page experience scores for every keyword, plus the estimated CPC premium you are paying due to below-average scores.

Match type efficiency analysis

Identify keywords that should be tightened from broad to phrase or exact match based on search term data, and surface cases where adding broad match with smart bidding would expand reach.

Negative keyword discovery

Automatically scan search term reports for irrelevant queries and group them into suggested negative keyword lists at the ad group, campaign, and account level.

Duplicate keyword detection

Find keywords that are cannibalizing each other across ad groups or campaigns, inflating CPCs and splitting auction insights data.

Low-volume keyword identification

Surface keywords that have received fewer than 10 clicks in 90 days and are unlikely to accumulate enough data for smart bidding to optimize effectively.

Opportunity gap analysis

Identify high-intent search terms from your search term report that are converting but not yet added as keywords, so you can capture intent you are currently leaving on the table.

How It Works

  1. Connect your account

    Authorize AdWhiz to read your Google Ads account. We pull search term reports, keyword performance data, and Quality Score components across your entire account.

  2. AI analyzes keyword performance

    Our AI cross-references each keyword's Quality Score, CPC, conversion rate, and search term coverage against account benchmarks and industry norms to surface the highest-impact issues.

  3. Get prioritized recommendations

    Receive a ranked list of keyword actions — negatives to add, match types to tighten, duplicates to remove, and new keywords to add — each with an estimated monthly dollar impact.

Frequently Asked Questions

AdWhiz pulls your search term report for the past 90 days and uses NLP to identify queries that are semantically unrelated to your target audience, have zero conversions with significant spend, or have a CPA far above your account average.

No. AdWhiz provides recommendations and impact estimates. If you use the MCP API, your AI tool can execute changes — but every keyword mutation requires your explicit confirmation before it is applied.

AdWhiz analyzes Broad, Phrase, and Exact match keywords and their interactions. It also evaluates how broad match is performing under smart bidding and whether tightening match types would improve efficiency.

We recommend running a keyword analysis monthly. Search term patterns shift with seasonality, competitor activity, and Google's matching algorithm updates. Monthly analysis catches drift before it becomes expensive.

Start Optimizing Your Google Ads

Get an AI audit or connect the MCP API to manage your account directly from your AI coding tool.

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