Health Score
Understanding your ads performance at a glance
Understand your Health Score — a simple 0 to 100 number that tells you how well your ads are performing at a glance.
What is the Health Score?#
Your Health Score is a number from 0 to 100. It's like a report card grade for your ads. The higher the number, the better your ads are doing.
You don't need to understand complicated data or spreadsheets. Just look at the number and the color. Green is good, yellow means there's room to improve, and red means something needs your attention.
What You'll See
A large circular ring showing your overall score from 0 to 100, color-coded green (80–100), yellow (50–79), or red (0–49). Below the ring you'll see a breakdown of each category score.
What Does My Score Mean?#
Here's a simple guide to understanding your score:
| Score | Rating | What it means |
|---|---|---|
| 91 – 100 | Excellent | Your ads are top performers. Keep doing what you're doing! |
| 71 – 90 | Good | Your ads are performing well. A few small tweaks could make them even better. |
| 41 – 70 | Fair | There's room for improvement. Check the AI recommendations — they'll show you what to fix. |
| 0 – 40 | Needs Attention | Your ads are losing money or not performing well. Take action soon to stop wasting your budget. |
How is the Score Calculated?#
AdWhiz looks at four things in your ad account to create your score. Each one counts for a certain percentage of the total:
1. Wasted Spend (35%)#
This is money spent on ads that aren't getting results. For example, if you spent $100 on an ad but nobody clicked on it or bought anything, that's wasted spend. Less waste means a higher score.
2. CPA Efficiency (25%)#
CPA stands for Cost Per Action. It measures how much you pay each time someone does what you want — like making a purchase or filling out a form. Lower CPA means you're getting results for less money, which is better.
3. Budget Utilization (20%)#
This checks whether you're using your daily budget wisely. If you set a daily budget of $50 but only spend $10, you might be missing out on potential customers. If you consistently hit your budget, you might need to increase it. Good budget use means a higher score.
4. Keyword Health (20%)#
Keywords are the words and phrases that trigger your ads. If someone searches "buy running shoes" and you sell running shoes, that's a good keyword match. This part checks whether your keywords are relevant and performing well.
| Factor | Weight | What it checks |
|---|---|---|
| Wasted Spend | 35% | Money spent on ads that didn't get any results |
| CPA Efficiency | 25% | How much each sale or lead costs you |
| Budget Utilization | 20% | Whether you're using your daily budget effectively |
| Keyword Health | 20% | Whether your keywords are relevant and getting clicks |
How to Improve Your Score#
You don't have to figure out what to do on your own. AdWhiz gives you specific suggestions to improve each part of your score. Go to the AI Recommendations page to see what the AI suggests.
- Pause campaigns that spend money without results — this reduces wasted spend
- Lower bids on expensive keywords — this improves your CPA
- Make sure your budget isn't too low or too high — this improves budget utilization
- Remove keywords that aren't relevant to your business — this improves keyword health
Your score updates automatically
The Health Score updates automatically every day. AdWhiz runs an audit of your ad account in the background and refreshes the number. You can also run a fresh audit anytime by clicking the "Run Audit" button on your dashboard.
Track your progress
Check your Health Score regularly — even once a week is great. Over time, you'll see your score go up as you apply the AI's suggestions. It's a great way to see how your ads are improving.