Long sales cycle attribution failure
B2B deals close in 30-180 days. Default 30-day attribution windows make most campaigns look unprofitable, leading to budget cuts on campaigns that are actually generating closed revenue months later.
B2B Google Ads accounts must generate pipeline, not just leads. AdWhiz AI analyzes lead quality signals, sales cycle length, and channel allocation to surface where your Search budget is funding unqualified traffic.
Get Your Free B2B AuditB2B deals close in 30-180 days. Default 30-day attribution windows make most campaigns look unprofitable, leading to budget cuts on campaigns that are actually generating closed revenue months later.
High lead volume from broad targeting looks good in dashboards but wastes sales team time on SMB inquiries when the target is enterprise. Without lead quality signals, optimization targets the wrong audience.
B2B buyers research on Google but are targeted on LinkedIn. Without a clear attribution model across channels, budgets are often allocated based on last-touch data that undervalues upper-funnel Google Search.
An IT consulting firm was spending $11,000/month generating leads at $195 per inquiry, but the sales team reported only 8% qualified. Our audit found $4,500 in waste from broad match keywords without audience filters and a missing CRM offline conversion feed. After importing SQL data, layering company-size audiences, and extending attribution to 90 days, cost per qualified sales opportunity dropped from $195 to $78.
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