B2B Google Ads Audit

Google Ads Audit for B2B Services & Companies

B2B Google Ads accounts must generate pipeline, not just leads. AdWhiz AI analyzes lead quality signals, sales cycle length, and channel allocation to surface where your Search budget is funding unqualified traffic.

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B2B Google Ads Challenges

Long sales cycle attribution failure

B2B deals close in 30-180 days. Default 30-day attribution windows make most campaigns look unprofitable, leading to budget cuts on campaigns that are actually generating closed revenue months later.

Lead volume vs. lead quality trade-off

High lead volume from broad targeting looks good in dashboards but wastes sales team time on SMB inquiries when the target is enterprise. Without lead quality signals, optimization targets the wrong audience.

LinkedIn vs. Search budget allocation

B2B buyers research on Google but are targeted on LinkedIn. Without a clear attribution model across channels, budgets are often allocated based on last-touch data that undervalues upper-funnel Google Search.

What Our AI Audits for B2B

  • Attribution window configuration for long B2B sales cycles
  • Offline conversion import of CRM deal data into Google Ads
  • Job title and company size audience layering on Search
  • Keyword intent segmentation by buying stage (awareness vs. decision)
  • Lead quality scoring integration with smart bidding
  • Competitor and category keyword share of voice analysis
  • Account-based marketing audience lists from CRM uploads
  • Budget allocation review across Search, Display, and YouTube

Common B2B Google Ads Issues We Find

No CRM offline conversion importSmart bidding optimizing for MQLs, not SQLs or revenue
Broad match on high-CPC B2B keywords without RLSA$20-50 CPCs on untargeted audiences
Missing company size and industry exclusionsSMB inquiries consuming enterprise-focused budget
30-day attribution on 90-day sales cyclesCampaigns with positive ROI paused prematurely

Real B2B Audit Results

$11,000/month
Monthly spend
$4,500
Wasted spend found
$195 to $78
CPA reduction
IT consulting firm
Industry

An IT consulting firm was spending $11,000/month generating leads at $195 per inquiry, but the sales team reported only 8% qualified. Our audit found $4,500 in waste from broad match keywords without audience filters and a missing CRM offline conversion feed. After importing SQL data, layering company-size audiences, and extending attribution to 90 days, cost per qualified sales opportunity dropped from $195 to $78.

Audit Your B2B Google Ads

Get an AI-powered audit of your b2b Google Ads account in under a minute. 5 free mini-audits included.

Get Your Free Audit