Travel Google Ads Audit

Google Ads Audit for Hotels, Tours & Travel Businesses

Travel Google Ads accounts are shaped by booking windows, seasonal demand, and intense OTA competition. AdWhiz AI identifies where your campaigns are losing bookings and how to compete effectively against Booking.com and Expedia.

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Travel Google Ads Challenges

OTA bidding competition

Online travel agencies bid aggressively on hotel and destination keywords, driving CPCs to $5-20+. Without precise audience targeting and ad copy differentiation, direct booking campaigns cannot compete efficiently.

Booking window vs. search timing mismatch

Travelers search 60-120 days before travel dates but campaigns are often structured around travel dates, not booking intent windows. This misalignment causes under-investment during peak booking periods.

Seasonal budget rigidity

Summer and holiday seasons drive disproportionate booking volume. Flat year-round budgets miss peak booking windows and waste spend on low-demand periods.

What Our AI Audits for Travel

  • Booking window bid strategy and search intent timing
  • Seasonal campaign scheduling and budget allocation
  • OTA competitor ad position and share of voice analysis
  • Hotel ad and travel feed campaign optimization
  • Destination-level keyword segmentation and geo-targeting
  • Remarketing for site visitors who did not complete booking
  • Ad copy direct booking value proposition vs. OTA
  • ROAS tracking by room type, package, and season

Common Travel Google Ads Issues We Find

Campaigns structured around travel dates, not booking windowsMissing 60% of high-intent booking searches
No OTA placement exclusions in Display campaignsBudget funding competitor referral traffic
Generic destination copy without direct booking incentiveOTA ads outperforming on price perception
Flat budgets ignoring summer and holiday booking peaks20-40% under-investment during highest ROAS periods

Real Travel Audit Results

$7,500/month
Monthly spend
$2,800
Wasted spend found
$42 to $18
CPA reduction
Boutique hotel chain
Industry

A boutique hotel chain was spending $7,500/month on campaigns timed to travel dates rather than booking windows. Our audit found $2,800 in wasted spend from off-peak budget and missing booking-window bid adjustments. After restructuring campaigns around the 60-90 day booking horizon and adding direct-booking incentive copy, cost per confirmed booking dropped from $42 to $18.

Audit Your Travel Google Ads

Get an AI-powered audit of your travel Google Ads account in under a minute. 5 free mini-audits included.

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