OTA bidding competition
Online travel agencies bid aggressively on hotel and destination keywords, driving CPCs to $5-20+. Without precise audience targeting and ad copy differentiation, direct booking campaigns cannot compete efficiently.
Travel Google Ads accounts are shaped by booking windows, seasonal demand, and intense OTA competition. AdWhiz AI identifies where your campaigns are losing bookings and how to compete effectively against Booking.com and Expedia.
Get Your Free Travel AuditOnline travel agencies bid aggressively on hotel and destination keywords, driving CPCs to $5-20+. Without precise audience targeting and ad copy differentiation, direct booking campaigns cannot compete efficiently.
Travelers search 60-120 days before travel dates but campaigns are often structured around travel dates, not booking intent windows. This misalignment causes under-investment during peak booking periods.
Summer and holiday seasons drive disproportionate booking volume. Flat year-round budgets miss peak booking windows and waste spend on low-demand periods.
A boutique hotel chain was spending $7,500/month on campaigns timed to travel dates rather than booking windows. Our audit found $2,800 in wasted spend from off-peak budget and missing booking-window bid adjustments. After restructuring campaigns around the 60-90 day booking horizon and adding direct-booking incentive copy, cost per confirmed booking dropped from $42 to $18.
Get an AI-powered audit of your travel Google Ads account in under a minute. 5 free mini-audits included.
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