Low-quality leads inflating metrics
High form fill volume that looks good in Google Ads but results in low close rates. Without lead quality tracking, you optimize for the wrong metric.
Lead generation Google Ads accounts must balance volume with quality. AdWhiz AI analyzes not just cost per lead, but lead quality signals to ensure you are paying for leads that actually convert to customers.
Get Your Free Lead Generation AuditHigh form fill volume that looks good in Google Ads but results in low close rates. Without lead quality tracking, you optimize for the wrong metric.
Lead gen accounts often use Display for awareness but without proper placement exclusions, significant budget goes to low-quality sites with bot traffic.
Too many or too few form fields impact both lead volume and quality. The wrong balance wastes budget on either unqualified leads or excessive abandonment.
A home services company was generating leads at $68/each but only 15% were qualified. Our audit revealed that Display campaigns were delivering bot traffic, and search campaigns were triggering on DIY queries. After cleanup, cost per qualified lead dropped from $68 to $29 with a 42% qualified lead rate.
Get an AI-powered audit of your lead generation Google Ads account in under a minute. 5 free mini-audits included.
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