Lead Generation Google Ads Audit

Google Ads Audit for Lead Generation

Lead generation Google Ads accounts must balance volume with quality. AdWhiz AI analyzes not just cost per lead, but lead quality signals to ensure you are paying for leads that actually convert to customers.

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Lead Generation Google Ads Challenges

Low-quality leads inflating metrics

High form fill volume that looks good in Google Ads but results in low close rates. Without lead quality tracking, you optimize for the wrong metric.

Display network waste

Lead gen accounts often use Display for awareness but without proper placement exclusions, significant budget goes to low-quality sites with bot traffic.

Landing page form friction

Too many or too few form fields impact both lead volume and quality. The wrong balance wastes budget on either unqualified leads or excessive abandonment.

What Our AI Audits for Lead Generation

  • Lead quality scoring integration with Google Ads
  • Form fill vs. phone call conversion balance
  • Display network placement quality audit
  • Remarketing audience segmentation by engagement level
  • Landing page conversion rate by traffic source
  • Lead nurture sequence attribution modeling
  • Keyword intent alignment with sales funnel stage
  • Offline conversion import accuracy and completeness

Common Lead Generation Google Ads Issues We Find

No offline conversion trackingOptimizing for form fills instead of revenue
Display placements on low-quality sites10-25% of Display budget on bot traffic
Generic landing pages for all keywords50%+ lower conversion rate vs. matched pages
No lead scoring differentiationEqual cost attributed to junk and qualified leads

Real Lead Generation Audit Results

$5,800/month
Monthly spend
$2,100
Wasted spend found
$68 to $29
CPA reduction
Home services company
Industry

A home services company was generating leads at $68/each but only 15% were qualified. Our audit revealed that Display campaigns were delivering bot traffic, and search campaigns were triggering on DIY queries. After cleanup, cost per qualified lead dropped from $68 to $29 with a 42% qualified lead rate.

Audit Your Lead Generation Google Ads

Get an AI-powered audit of your lead generation Google Ads account in under a minute. 5 free mini-audits included.

Get Your Free Audit