Regulatory ad policy complexity
Financial product ads require Google certification, specific disclaimers, and compliance with local lending regulations. Non-compliant ads get disapproved, causing campaign downtime and wasted budget on appeals.
Fintech Google Ads accounts face some of the most complex advertising constraints: financial product restrictions, certification requirements, high CPCs, and multi-step funnel attribution. AdWhiz AI navigates these challenges to surface real optimization opportunities.
Get Your Free Fintech AuditFinancial product ads require Google certification, specific disclaimers, and compliance with local lending regulations. Non-compliant ads get disapproved, causing campaign downtime and wasted budget on appeals.
Financial services keywords like 'personal loan' or 'investment app' can cost $15-80 per click. A 1-2% conversion rate means $1,500-8,000 per acquisition, requiring precise keyword and audience filtering.
Fintech conversion funnels often include signup, ID verification, account funding, and first transaction. Optimizing only for signups ignores the downstream steps that drive actual revenue.
A personal finance app was spending $20,000/month optimizing for app installs at $210 per acquisition. Our audit found $7,100 in wasted spend on broad match terms, missing customer exclusions, and campaigns lacking proper financial certification. After restructuring around funded account conversions and tightening keyword match types, CPA dropped to $89 per activated user.
Get an AI-powered audit of your fintech Google Ads account in under a minute. 5 free mini-audits included.
Get Your Free Audit