Fintech Google Ads Audit

Google Ads Audit for Financial Services & Fintech Apps

Fintech Google Ads accounts face some of the most complex advertising constraints: financial product restrictions, certification requirements, high CPCs, and multi-step funnel attribution. AdWhiz AI navigates these challenges to surface real optimization opportunities.

Get Your Free Fintech Audit

Fintech Google Ads Challenges

Regulatory ad policy complexity

Financial product ads require Google certification, specific disclaimers, and compliance with local lending regulations. Non-compliant ads get disapproved, causing campaign downtime and wasted budget on appeals.

Extremely high CPCs with low conversion rates

Financial services keywords like 'personal loan' or 'investment app' can cost $15-80 per click. A 1-2% conversion rate means $1,500-8,000 per acquisition, requiring precise keyword and audience filtering.

Multi-step funnel attribution

Fintech conversion funnels often include signup, ID verification, account funding, and first transaction. Optimizing only for signups ignores the downstream steps that drive actual revenue.

What Our AI Audits for Fintech

  • Financial services ad certification and policy compliance status
  • Keyword CPC efficiency versus conversion value
  • Multi-step funnel conversion tracking (signup through activation)
  • Audience exclusions for existing customers and low-quality segments
  • Regulatory disclaimer implementation in ad copy
  • Competitor analysis for share of voice on core financial terms
  • Smart bidding calibration for high-value conversion events
  • Display and YouTube remarketing for long consideration cycles

Common Fintech Google Ads Issues We Find

Campaigns paused due to missing financial product certificationDays of downtime per disapproval cycle
Optimizing for app installs instead of funded accountsHigh install volume, low revenue impact
Broad match on $30+ CPC financial keywords$500-2,000 wasted per week on irrelevant queries
No existing customer exclusion listsBudget spent retargeting non-revenue users

Real Fintech Audit Results

$20,000/month
Monthly spend
$7,100
Wasted spend found
$210 to $89
CPA reduction
Personal finance app
Industry

A personal finance app was spending $20,000/month optimizing for app installs at $210 per acquisition. Our audit found $7,100 in wasted spend on broad match terms, missing customer exclusions, and campaigns lacking proper financial certification. After restructuring around funded account conversions and tightening keyword match types, CPA dropped to $89 per activated user.

Audit Your Fintech Google Ads

Get an AI-powered audit of your fintech Google Ads account in under a minute. 5 free mini-audits included.

Get Your Free Audit