High-CPC competitive keywords
SaaS keywords like 'CRM software' or 'project management tool' have CPCs of $10-50+, making budget efficiency critical. A single poorly performing keyword can waste thousands.
SaaS Google Ads accounts face unique challenges: long sales cycles, multi-touch attribution, free trial vs. paid conversion tracking, and competitive keyword CPCs. AdWhiz AI is built to handle these complexities.
Get Your Free SaaS AuditSaaS keywords like 'CRM software' or 'project management tool' have CPCs of $10-50+, making budget efficiency critical. A single poorly performing keyword can waste thousands.
Many SaaS companies track trial signups but not trial-to-paid conversions in Google Ads, leading to optimization for the wrong metric and inflated true CAC.
Bidding on competitor keywords is common in SaaS but often generates low-quality clicks from users loyal to competitors. Without proper analysis, this can be a major budget drain.
A B2B SaaS company was spending $15,000/month with a blended CPA of $185 per trial signup. Our audit found that broad match keywords were generating 40% irrelevant traffic, and competitor campaigns had 2x the CPA of non-brand campaigns. After optimization, CPA dropped to $72 per qualified trial.
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