SaaS Google Ads Audit

Google Ads Audit for SaaS Companies

SaaS Google Ads accounts face unique challenges: long sales cycles, multi-touch attribution, free trial vs. paid conversion tracking, and competitive keyword CPCs. AdWhiz AI is built to handle these complexities.

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SaaS Google Ads Challenges

High-CPC competitive keywords

SaaS keywords like 'CRM software' or 'project management tool' have CPCs of $10-50+, making budget efficiency critical. A single poorly performing keyword can waste thousands.

Trial-to-paid tracking gaps

Many SaaS companies track trial signups but not trial-to-paid conversions in Google Ads, leading to optimization for the wrong metric and inflated true CAC.

Competitor targeting waste

Bidding on competitor keywords is common in SaaS but often generates low-quality clicks from users loyal to competitors. Without proper analysis, this can be a major budget drain.

What Our AI Audits for SaaS

  • Keyword CPC efficiency vs. industry benchmarks
  • Trial signup to paid conversion attribution
  • Competitor keyword campaign ROI analysis
  • Landing page relevance and Quality Score optimization
  • Ad copy messaging alignment with buyer intent
  • Display remarketing audience and frequency management
  • Demo request vs. free trial funnel performance
  • Long-tail keyword opportunity identification

Common SaaS Google Ads Issues We Find

Broad match on expensive SaaS keywords$5-15 per irrelevant click on $20+ CPCs
Optimizing for trials instead of paid conversionsHigh trial volume but low conversion quality
Competitor campaigns with poor ad copy3-5% CTR vs. 8-12% on branded terms
No remarketing audience segmentationSame generic ads to all website visitors

Real SaaS Audit Results

$15,000/month
Monthly spend
$5,200
Wasted spend found
$185 to $72
CPA reduction
B2B project management SaaS
Industry

A B2B SaaS company was spending $15,000/month with a blended CPA of $185 per trial signup. Our audit found that broad match keywords were generating 40% irrelevant traffic, and competitor campaigns had 2x the CPA of non-brand campaigns. After optimization, CPA dropped to $72 per qualified trial.

Audit Your SaaS Google Ads

Get an AI-powered audit of your saas Google Ads account in under a minute. 5 free mini-audits included.

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