Enrollment seasonality ignored
Most enrollment happens in January, May, and September. Running flat budgets year-round means over-spending during low-intent months and under-investing precisely when prospective students are deciding.
Education Google Ads accounts are driven by enrollment seasons, competitive course keywords, and long decision cycles. AdWhiz AI identifies where your budget is leaking and how to align campaigns with enrollment windows.
Get Your Free Education AuditMost enrollment happens in January, May, and September. Running flat budgets year-round means over-spending during low-intent months and under-investing precisely when prospective students are deciding.
Prospective students often search for career outcomes, not course names. Campaigns targeting course titles miss high-intent queries like 'how to become a data scientist' or 'coding bootcamp worth it'.
Students research programs for weeks before inquiring. Short attribution windows miscount conversions, leading to budget cuts on campaigns that are actually driving pipeline.
An online coding bootcamp was spending $9,000/month with campaigns running at uniform pace year-round. Our audit found $3,400 in waste from off-season spending and career-outcome keyword gaps. After implementing enrollment-cycle scheduling, expanding to career-intent keywords, and tracking application starts as a micro-conversion, cost per enrolled student fell from $155 to $67.
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