Education Google Ads Audit

Google Ads Audit for Online Courses & Edtech

Education Google Ads accounts are driven by enrollment seasons, competitive course keywords, and long decision cycles. AdWhiz AI identifies where your budget is leaking and how to align campaigns with enrollment windows.

Get Your Free Education Audit

Education Google Ads Challenges

Enrollment seasonality ignored

Most enrollment happens in January, May, and September. Running flat budgets year-round means over-spending during low-intent months and under-investing precisely when prospective students are deciding.

Course-to-career keyword mismatch

Prospective students often search for career outcomes, not course names. Campaigns targeting course titles miss high-intent queries like 'how to become a data scientist' or 'coding bootcamp worth it'.

Long decision cycle under-attribution

Students research programs for weeks before inquiring. Short attribution windows miscount conversions, leading to budget cuts on campaigns that are actually driving pipeline.

What Our AI Audits for Education

  • Enrollment season budget scheduling and bid strategy
  • Career-outcome keyword mapping alongside course title terms
  • Application and enrollment funnel conversion tracking
  • Competitor program visibility and share of voice
  • Geographic targeting for in-person vs. online program intent
  • Display remarketing for course page abandoners
  • Ad copy alignment with student outcomes and ROI messaging
  • Attribution window configuration for multi-week decision cycles

Common Education Google Ads Issues We Find

Flat budgets across enrollment and off-enrollment monthsOverspending January-March when interest is low
Course title keywords without career-outcome targetingMissing 30-50% of high-intent search volume
Enrollment form as the only conversion eventNo visibility into inquiry-to-enrollment funnel drop-off
No geographic exclusions for online-only programsBudget on location-filtered searches

Real Education Audit Results

$9,000/month
Monthly spend
$3,400
Wasted spend found
$155 to $67
CPA reduction
Online coding bootcamp
Industry

An online coding bootcamp was spending $9,000/month with campaigns running at uniform pace year-round. Our audit found $3,400 in waste from off-season spending and career-outcome keyword gaps. After implementing enrollment-cycle scheduling, expanding to career-intent keywords, and tracking application starts as a micro-conversion, cost per enrolled student fell from $155 to $67.

Audit Your Education Google Ads

Get an AI-powered audit of your education Google Ads account in under a minute. 5 free mini-audits included.

Get Your Free Audit