Seasonal budget misalignment
Real estate search volume peaks in spring and summer but many accounts keep flat budgets year-round, over-spending during slow winter months and under-spending during peak listing season.
Real estate Google Ads accounts must adapt to seasonal inventory cycles, hyper-local search intent, and long buyer decision windows. AdWhiz AI finds the waste and surfaces the opportunities specific to property advertising.
Get Your Free Real Estate AuditReal estate search volume peaks in spring and summer but many accounts keep flat budgets year-round, over-spending during slow winter months and under-spending during peak listing season.
Buyers search by neighborhood, school district, and zip code. Generic city-level targeting misses high-intent local searches and wastes spend on buyers outside your service area.
Home buyers research for weeks before contacting an agent. Standard 30-day attribution windows miss many assisted conversions, making campaigns appear to underperform when they are not.
A residential brokerage was running city-wide campaigns year-round at $6,500/month. Our audit found $2,300 in wasted spend on off-season months and non-serviceable zip codes. After implementing seasonal budget scheduling, neighborhood-level ad groups, and a 90-day attribution window, cost per qualified lead inquiry fell from $85 to $34.
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