Real Estate Google Ads Audit

Google Ads Audit for Real Estate Agents & Brokerages

Real estate Google Ads accounts must adapt to seasonal inventory cycles, hyper-local search intent, and long buyer decision windows. AdWhiz AI finds the waste and surfaces the opportunities specific to property advertising.

Get Your Free Real Estate Audit

Real Estate Google Ads Challenges

Seasonal budget misalignment

Real estate search volume peaks in spring and summer but many accounts keep flat budgets year-round, over-spending during slow winter months and under-spending during peak listing season.

Hyper-local targeting failure

Buyers search by neighborhood, school district, and zip code. Generic city-level targeting misses high-intent local searches and wastes spend on buyers outside your service area.

Long consideration cycle attribution

Home buyers research for weeks before contacting an agent. Standard 30-day attribution windows miss many assisted conversions, making campaigns appear to underperform when they are not.

What Our AI Audits for Real Estate

  • Seasonal bid strategy and budget scheduling
  • Hyper-local keyword coverage by neighborhood and zip code
  • Attribution window configuration for long buyer journeys
  • Listing-specific landing page relevance and conversion rate
  • Call and form lead tracking for buyer and seller inquiries
  • Competitor agency visibility and share of voice
  • Display remarketing for past website visitors
  • Ad copy alignment with current inventory and market conditions

Common Real Estate Google Ads Issues We Find

Flat monthly budgets ignoring spring seasonalityMissing 40%+ of annual high-intent traffic
City-wide targeting vs. neighborhood-level search intentLow Quality Scores on hyper-local queries
30-day conversion window on 90-day buyer cyclesUndervalued campaigns starved of smart bidding data
Generic 'homes for sale' landing pagesHigh bounce rate from listing-specific search queries

Real Real Estate Audit Results

$6,500/month
Monthly spend
$2,300
Wasted spend found
$85 to $34
CPA reduction
Residential brokerage
Industry

A residential brokerage was running city-wide campaigns year-round at $6,500/month. Our audit found $2,300 in wasted spend on off-season months and non-serviceable zip codes. After implementing seasonal budget scheduling, neighborhood-level ad groups, and a 90-day attribution window, cost per qualified lead inquiry fell from $85 to $34.

Audit Your Real Estate Google Ads

Get an AI-powered audit of your real estate Google Ads account in under a minute. 5 free mini-audits included.

Get Your Free Audit