E-commerce Google Ads Audit

Google Ads Audit for E-commerce Stores

E-commerce Google Ads accounts have unique challenges: Shopping campaign optimization, product feed issues, ROAS tracking across product categories, and seasonal budget management. AdWhiz AI understands these nuances.

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E-commerce Google Ads Challenges

Shopping campaign waste

Product listing ads showing for irrelevant searches, low-margin products consuming budget, and poor feed optimization leading to low impression share on best sellers.

Search vs. Shopping conflict

Search and Shopping campaigns competing for the same queries, inflating CPCs and splitting conversion data. Proper campaign structure is critical for e-commerce accounts.

Seasonal budget misallocation

Budget not scaling with seasonal demand, missing peak shopping periods, and not reducing spend during off-seasons, leading to wasted ad spend year-round.

What Our AI Audits for E-commerce

  • Shopping campaign product group structure and bidding
  • Product feed quality score and optimization opportunities
  • Search query relevance for Shopping triggers
  • Performance Max campaign asset group analysis
  • ROAS by product category and brand
  • Cart abandonment and micro-conversion tracking
  • Competitor pricing and ad position analysis
  • Seasonal trend alignment with budget allocation

Common E-commerce Google Ads Issues We Find

Low-margin products consuming 40%+ of Shopping budgetNegative ROAS on significant portion of spend
Missing negative keywords on Shopping campaigns15-30% of clicks from irrelevant searches
Performance Max cannibalizing branded Search trafficInflated CPA on brand campaigns
No product-level bid adjustmentsEqual spend on $10 and $500 products

Real E-commerce Audit Results

$8,500/month
Monthly spend
$2,800
Wasted spend found
$24 to $11
CPA reduction
Online fashion retailer
Industry

An online fashion retailer was spending $8,500/month across Search and Shopping campaigns. Our AI audit identified $2,800/month in wasted spend on low-margin accessories competing with high-margin items for budget. After implementing recommendations, CPA dropped from $24 to $11.

Audit Your E-commerce Google Ads

Get an AI-powered audit of your e-commerce Google Ads account in under a minute. 5 free mini-audits included.

Get Your Free Audit