HIPAA-compliant tracking gaps
Standard Google Ads conversion tracking can inadvertently capture protected health information. Many practices run without compliant tracking, making optimization impossible and exposing them to regulatory risk.
Healthcare Google Ads accounts navigate strict advertising policies, HIPAA compliance concerns, and multi-location targeting. AdWhiz AI surfaces patient acquisition inefficiencies while keeping you within Google's healthcare ad policies.
Get Your Free Healthcare AuditStandard Google Ads conversion tracking can inadvertently capture protected health information. Many practices run without compliant tracking, making optimization impossible and exposing them to regulatory risk.
Practices with multiple locations often run a single campaign, causing budget to skew toward high-population areas while under-serving locations with open appointment slots.
Healthcare ads face strict copy restrictions. Prohibited claims, missing disclaimers, and unapproved ad formats lead to policy disapprovals and wasted creative effort.
A multi-location dental group was spending $12,000/month across a single account. Our audit identified $4,200 in wasted spend driven by informational search queries, an imbalanced location budget, and a lack of call tracking on mobile. After splitting campaigns by location, adding HIPAA-safe call tracking, and filtering non-patient queries, patient acquisition cost dropped from $120 to $52.
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