Healthcare Google Ads Audit

Google Ads Audit for Healthcare & Medical Practices

Healthcare Google Ads accounts navigate strict advertising policies, HIPAA compliance concerns, and multi-location targeting. AdWhiz AI surfaces patient acquisition inefficiencies while keeping you within Google's healthcare ad policies.

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Healthcare Google Ads Challenges

HIPAA-compliant tracking gaps

Standard Google Ads conversion tracking can inadvertently capture protected health information. Many practices run without compliant tracking, making optimization impossible and exposing them to regulatory risk.

Multi-location budget imbalance

Practices with multiple locations often run a single campaign, causing budget to skew toward high-population areas while under-serving locations with open appointment slots.

Policy-restricted ad copy

Healthcare ads face strict copy restrictions. Prohibited claims, missing disclaimers, and unapproved ad formats lead to policy disapprovals and wasted creative effort.

What Our AI Audits for Healthcare

  • Conversion tracking compliance and attribution setup
  • Geographic bid adjustments by location and patient catchment area
  • Keyword intent mapping from symptom searches to appointment intent
  • Ad policy compliance review across all active ads
  • Call tracking and appointment booking conversion measurement
  • Negative keyword coverage for non-patient searches
  • Competitor and directory site exclusions
  • Remarketing audience eligibility under healthcare ad policies

Common Healthcare Google Ads Issues We Find

Tracking pixels capturing PHI in URL parametersHIPAA compliance risk and audit liability
Single campaign across all locationsHigh-volume locations consume 70%+ of shared budget
Missing call-only ads for mobile searchesDesktop-optimized copy under-converts on mobile
Informational keywords without negative filtersBudget spent on researchers, not patients

Real Healthcare Audit Results

$12,000/month
Monthly spend
$4,200
Wasted spend found
$120 to $52
CPA reduction
Multi-location dental group
Industry

A multi-location dental group was spending $12,000/month across a single account. Our audit identified $4,200 in wasted spend driven by informational search queries, an imbalanced location budget, and a lack of call tracking on mobile. After splitting campaigns by location, adding HIPAA-safe call tracking, and filtering non-patient queries, patient acquisition cost dropped from $120 to $52.

Audit Your Healthcare Google Ads

Get an AI-powered audit of your healthcare Google Ads account in under a minute. 5 free mini-audits included.

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